Halloween: Brought to You by American Business
Blog source provided by the US Chamber of Commerce
As Halloween approaches, businesses make sure that it’s a spooktacular experience for Americans. From costume retailers to candy manufacturers, the holiday represents a major economic event as businesses meet Americans’ demands.
Why It Matters: Halloween is not just about trick-or-treating. The National Retail Federation estimates that 72% of Americans will celebrate this year, spending over $11.6 billion on Halloween-related purchases, including costumes, decorations, and candy.
Be smart: Businesses of all sizes and across industries chip in.
- Small businesses and major retailers have adapted by introducing a wider variety of costume options across various price points, including DIY kits for the crafty consumer.
- Each job in the U.S. candy industry supports eleven other American jobs, according to the National Confectioners Association.
- Bottom line: Halloween drives billions of dollars in consumer spending, and a dynamic ecosystem of businesses contribute to the holiday.
Learn more: The Chamber’s Brought to You By American Business campaign highlights the role businesses play in bringing important holidays and cultural events to life while creating economic growth.
By the Numbers:
$3.8 Billion - Estimated sales of children, adult, and pet Halloween costumes.
$3.8 Billion - Estimated sales of Halloween decorations.
$3.5 Billion - Estimated Halloween candy sales.
$0.5 Billion - Estimated Halloween greeting card sales.
Source: National Retail Federation
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