Willie Pete’s Custom Baits Partners with Purple Heart Homes to Support Veterans

Willie Pete’s will donate a portion of every sale throughout 2025

Purple Heart Homes is proud to announce a new partnership with Willie Pete’s Custom Baits, LLC, founded and owned by Active Duty Lieutenant Colonel Brent Hill. As part of their commitment to supporting veterans, Willie Pete’s will donate a portion of every sale throughout 2025 to Purple Heart Homes, helping improve veterans' lives, one home at a time.

About Willie Pete’s Custom Baits, LLC

Willie Pete’s Custom Baits was founded by Brent Hill, an Army veteran, tournament angler, fishing guide. Brent’s lifelong passion for bass and crappie fishing led him to craft handmade, high-quality baits for friends and fellow anglers. After years of testing and refining, Willie Pete’s now produces exceptional resin swimbaits designed to target giant bass.

The name “Willie Pete” pays tribute to Brent’s military career as a Field Artilleryman, where “Willie Pete” is short for White Phosphorus—a military munition that deploys clouds of white smoke for screening, marking, and signaling.

Willie Pete’s swimbaits are 7 inches long, weigh 2.5 ounces, and feature a true hybrid design that allows them to glide, chop, and swim at the highest performance levels. Each bait is handmade, hand-tuned, and built with premium components, including rotating hook hangers and a removable stainless-steel hinge pin for fine-tuning.

“I’m proud to combine my love for the outdoors with my commitment to serving fellow veterans,” Brent shared. “Willie Pete’s mission is about more than fishing—it’s about honoring service and giving back.”

To learn more, visit Willie Pete's Custom Baits

About Purple Heart Homes

Founded in 2008, Purple Heart Homes is a 501(c)(3) nonprofit organization dedicated to providing housing solutions for Service-Connected Disabled Veterans and their families. By fostering partnerships and community engagement, Purple Heart Homes works to ensure every veteran has a safe and accessible place to call home.

“We are incredibly grateful for Willie Pete’s support,” said Paul Cockerham, Corporate Development Officer for Purple Heart Homes. “Partnerships like these allow us to expand our mission and create a lasting impact for the veteran community.”

To learn more or support Purple Heart Homes’ mission, visit purplehearthomesusa.org.